Nasa kalagitnaan ng kanyang US tour si Mr. Pure Energy Gary Valenciano nang sumakabilang-buhay ang kanyang Puerto Rican mom na si Gng. Grimilda Ortiz sa edad na 84 sa Orlando, Florida nung hapon ng April 17. Pero sa kabila ng pagkamatay ng kanyang butihing ina ay ipinagpatuloy ni Gary V. ang kanyang scheduled concerts sa Las Vegas, New York, Pittsburg, Los Angeles, Seattle at Morongo at tumuloy na lamang siya ng Florida.
Dapat sana’y mapapanood ko ang He’s Back: Gary V. The USA Tour sa Saban Theatre in Beverly Hills, Los Angeles, April 21 dahil binigyan ako ng dalawang VIP tickets ng LA-based producer na si Amor Yu (ng Amor Yu Prouductions Los Angeles) pero nataon naman ito sa blessing at reception ng tatlong newly-acquired commercial buildings sa California, USA ng tinaguriang Lord of Scents and successful businessman na si Joel Cruz kaya ibinigay ko ang tickets ko sa mag-asawang Louie Reyes at Cesar dela Fuente (dating members ng The New Minstrels) na matagal nang naka-base sa Los Angeles, California. And we’re glad to know na halos puno ang venue and Gary V. was on his top element ng kanyang performance.
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Inimbitahan kami ni Joel Cruz sa Easter blessing at reception ng kanyang tatlong nabiling commercial buildings in California nung Easter Sunday, April 21. Una sa may Lemon Creek Village in Walnut, California at yung dalawa sa Rialto Marketplace in Rialto, San Bernardino, California na sinundan ng reception sa Double Tree by Hilton, also in San Bernardino. Dumating ang negosyanteng si Joel Cruz sa Los Angeles, California bitbit ang kanyang walong anak (tatlo rito ay twins), ang kanilang individual nannies, ang mother ni Joel, kanyang mga kapatid at mga pamangkin, executives and staff ng kanyang kumpanya at iba pa at 50 lahat sila for a week’s stay. Bumalik sila ng Pilipinas last Thursday, April 25.
Ang Tunay Na Buhay Ni Joel Cruz
Almost $13-M dollars ang pagkakabili ng tatlong buildings ni Joel sa California, USA at ngayon pa lamang ay kumikita na ang mga ito in terms of rent/lease.
Samantala, bukod sa mag-asawang Louie Reyes at Cesar dela Fuente, nagkita-kita kami nina Beth Tamayo at Leni Santos sa magkaibang araw at lugar sa California. Nagkita kami ni Beth sa San Francisco kung saan ito naka-base ngayon habang si Leni ay naka-base naman sa Las Vegas, Nevada.
Beth joined us for a quick late lunch sa isang resto-bar in Ferry Building in San Francisco na sampung minutong walk lamang sa kanyang office. Nagta-trabaho siya bilang executive assistant ng isang investment firm. Matagal-tagal na rin ang kanyang relasyon sa kanyang American boyfriend na si Adam Hutchinson na lumipat na rin ng San Francisco from New York, USA kung saan sila unang nagkita at nagkakilala ni Beth.
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Taong 2009 nang talikuran ni Beth ang kanyang showbiz career sa Pilipinas matapos itong mahiwalay sa kanyang Chinese-American (ex) husband na si Johnny Wong.
Nagkita naman kami ni Leni Santos sa aming hotel room in Rio All-Suite Hotel and Casino in Las Vegas kung saan siya naka-base. Matagal nang hiwalay si Leni sa kanyang ex-husband na si Jeffrey Salvador na isa sa mga anak ng yumaong actor-director-producer na si Leroy Salvador at kapatid ng actress na si Jobelle Salvador.
Leni and Jeffrey got divorced in 2006 at may dalawa silang anak, sina Jeffrey Nicolo Salvador (23) na isang US Air Force at naka-assign sa isang base in Japan at ang panganay nilang si Jannika Lereina Salvador (26), isang nursing working student in Las Vegas.
Joel Cruz To Welcome Third Set Of Surrogate Twins In Russia
Napag-alaman namin kay Leni na ang kanyang ex-husband na si Jeffrey ay namamasada umano ng isang Uber sa Las Vegas habang siya (Leni) ay nagta-trabaho sa isang care home (also in Las Vegas).
Si Leni ay huling napanood sa TV series ng GMA na More Than Words na tinampukan ng dating magka-loveteam at magkasintahan na sina Janine Gutierrez at Elmo Magalona na pinamahalaan ni Andoy Ranay at ipinalabas nung Nov. 14, 2014 hanggang March 6, 2015.
Kung hindi pala nakapasok sa MMFF ang pelikula ng isang sikat na aktres, may gagawin pala siyang pelikulang tiyak na pag-uusapan nang bonggang-bongga.
Joel Cruz At Walo Niyang Anak, Binisita Ng 'unang Hirit' Sa Kanilang Bahay
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A lotto player in Consolacion, Cebu and another in Tacurong City in Sultan Kudarat won the jackpot in the Mega Lotto 6/45...
Cebu province will be the first to sell rice from the National Food Authority (NFA) at P20 per kilo, Cebu Gov. Gwen Garcia...
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Is one of the most vibrant, opinionated, discerning communities of readers on cyberspace. With your meaningful insights, help shape the stories that can shape the country. Sign up now!In 2011, fragrance manufacturer Joel Cruz, celebrated the 10th anniversary of his business with an audience of 87, 000 at the parking lot of the Mall of Asia.
His endorsers—including Gary Valenciano, Charice, John Lloyd Cruz, Erich Gonzalez, Pauleen Luna—graced the show. To top it all, the president and CEO of Germany Perfumes ascended onstage on a hydraulic lift.
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Customers, who bought worth P250, received a ticket for general patronage seating. “That’s how we were able to get the audience, ” says Cruz.
His multi-million peso business is arguably the biggest in the mass market. The name, Germany, plays to the colonial mentality of the Filipino who thinks that anything foreign is superior. Cruz says the fragrance oils, the most expensive ingredient, are imported from Germany because they linger for an average of eight hours.
Catering to the aspirational mass market—mostly young, middle class males, the scents are variations of popular upscale brands. Packaged in generic names, the most saleable scent, F2, smells like Polo Sport, while another top seller F4 suggests Hugo Boss.
Joel Cruz Gumastos Ng P52 Milyong Piso Para Sa Surrogacy Ng Kaniyang Walong Mga Anak!
The press has covered his 2, 500-sqm mansion with a helipad in Canyon Woods which faces Taal Lake. It is decorated European style with furniture by Italian company Silik, which also caters to royal families.
Cruz spends his weekends with his family and children. On a Saturday afternoon, the nannies with face masks, carry the infants, Prince Sean and Princess Synne sired through invitro fertilization. Since the surrogate mother, a Ukranian, bore twins, he paid P7 million.
The long-haired entrepreneur is a media darling for his ebullience. “I don’t have secrets. I’m the kind of person who tells everything, ” says Cruz.
Gloria Romero (actress)
Not quite. Cruz is coy when pressed about the profitability of his business. Germany Perfumes has 469 stores, more than half of which are franchises. The strategy is to sell in kiosks in the corridors of high foot traffic areas in the malls. The brand awareness is created through guerrilla style marketing and billboards.
Although the raw materials are from Germany, production costs are lower as they are produced in a plant in Meycauayan, Bulacan. The packaging comes from China and Korea. Prices range from P17 for a 30 ml cologne spray to P288 for a celebrity scent.
Cruz reveals the business is experiencing double-digit growth. “The franchise helps us a lot. It’s like having foster parents to take care of your children if you can’t handle them yourself. They are dedicated to supervise the businesses. All the franchisees are happy. They started with one store and some now own 22 stores. It shows it’s profitable, ” he explains.
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Cruz receives 8 percent from royalties and convinces suppliers to keep a lid on their prices. “We have to make the product affordable. We are helping Filipinos patronize local products, and we promote good grooming. We get the business by volume.”
A franchise starts as low as P288, 000. However, the standard package, which is good for three years, costs P465, 000. It includes P100, 000 worth of products, a kiosk, business and sales training.
Some overseas Filipinos have local franchises. “While they are away, we e-mail daily and weekly sales reports. We always audit. I can tell you that last March 1 you lost a bottle. We have to charge the sales personnel double the price, ” says Cruz.
Glaiza De Castro
“The franchisees are happy. Even if they don’t visit the stores, we just send their money abroad. It’s as if we manage their businesses. There’s a team of auditors. We have to know their sales because I get 8 percent.”
“The franchisees trust us. After six months, they can raise money to acquire another franchise outlet again from us. But I advise them to focus on the business. Don’t be too materialistic. If you don’t need a Rolex, Mercedes Benz or BMW, don’t buy yet, ” says Cruz.
He adds that he is eyeing uncharted territories in Mindanao such as Sulu and Tawi-Tawi. He is helping a Muslim businessman start up a franchise. “Our products are Halal-accredited, ” says Cruz.
Mga Pangulo Ng Pilipinas At Ang Kanilang Mga Programa
Like most entrepreneurs, Cruz attributes his success to following his passions. He cites fashion is his first love. Instead of pursuing medical school,
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